Why social networking [social media]
What is Social Media
Wikipedia defines Social Media as "used to describe media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates.
For example, Facebook, Twitter, Myspace and Youtube are all Social Media websites.
Why you need a Social Media Strategy
At a recent marketing seminar it was discovered that only 18% of Australian companies had a Social Media Strategy. This is due to the fact that using Social Media as a way to increase business is relativel y new in Australia, but is booming globally. If you want the jump start get your Social Media Strategy TODAY, this is where Corporate Web Solutions can help.
See below for some recent statistics from America. Then take a look at some Australian statistics. The reason to embrace Social Media will become apparent.
- By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly eMarketer
- Americans Spend 17% of Online Time on Social Media Sites The Nielsen Company
- In 2010, Over 50% of Marketers Will Be Using Social Media Center for Media Research
- Blogs Most Useful Social Media Tool, Say 51% of Businesses McKinsey Quarterly's "Global Survey"
- 75% of Marketers Plan to Increase Social Media Use in 2010 Unisfair
- One in two Australians use social networking sites
- On average Australians are members of 2.7 different sites
- 8% of the time Australians spend on the internet is on social networking sites
- More than 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous year. ComScore, August 2009
- Australian Facebook users uploaded 80 million pictures, wrote 32 million wall posts and 45 million status updates in just the month of October. Nielsen, November 2009
- Twitter growth in the past 12 months in Australia equates to 1150%. Nielsen, November 2009
- 1% of internet users in Australia view online video. Universal McCann, July 2009
- YouTube receives 6.17 million monthly Australian visitors. ComScore, 2009
- Wikipedia received 5.2 million Australian visitors. Nielsen, November 2009
- Blogger received 3.1 million Australian visitors. Nielsen, November 2009
- Yahoo!7 Answers received 2.5 million Australia visitors. Nielsen, November 2009
Do these users discuss brands and companies?
Nielsen recently published figures which suggest that two in five Australian internet users (41 per cent) published opinions specifically about brands, while more than twice as many (86 per cent) read such opinions.
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